● P005
Global Security Instruments
Security and transparency
in digital marketing.
The anti-ad fraud platform "GSI" (Global Security Instruments) is a platform for combating advertising fraud and optimizing the advertising impact of digital marketing for advertisers. The aim is to create transparency in the purchase of advertising space and thus protect against advertising fraud (ad fraud). The challenge was to package a mountain of information and data sets into a dashboard, which is clear and directly accessible to the user.